SEO / Growth Leader

SEO and digital marketing leader with 15+ years’ experience driving marketplace SEO strategies. Experience in unlocking 8-figure revenue growth across healthtech, education, and real estate.

I turn challenges into growth stories. Whether it’s building brands, unlocking organic traffic potential, or harnessing AI for industry disruptions, I help organizations move boldly forward.

Strengths

  • SEO & Organic Growth:

    Designed and led high-impact SEO strategies for marketplaces like location expansion, local SEO, data point expansion for 64M search volume hospital category

  • Hands-On Experimentation:
    Hands on in Python and the SEO tools landscape like GSC, GA4, Looker Studio, Semrush, ScreamingFrog to identify issues and opportunities at scale.
  • Driven by curiosity and a bias for action—test, measure, refine, repeat.
  • Thriving in the Unknown:
    Consistently delivered results in uncharted roles, stepping up where steep learning curves meet business need.
  • Narrative Building & Cause Championing:
    Craft and evangelize SEO stories that rally business backing and win investment. 
  • AI-Driven Problem Solving:
    Applied prompt engineering and agentic workflows to solve large-scale data problems at unprecedented speed.

Examples of Impact

  • 3% YoY Organic Growth at Practo: Implemented scalable organic traffic growth strategies in the highly competitive hospital segment
  • Built an revenue-backed impact insight engine for SEO ideas to be implemented

  • AI-Powered Projects: Automated high-volume data pipelines, setting operational benchmarks for what’s possible with AI in marketing and ops.

Leadership Philosophy

  • Guided an SEO intern from Nigeria (2025) through the Women in Tech SEO community.
  • Mentored in-house teams and fostered culture of experimentation, accountability, and measurable impact.
  • Strong believer in giving back to the SEO community 

  • Build buy-in through narrative, not just reports

  • Expert in leading cross-functional teams  and aligning SEO initiatives with business goals to maximize organic traffic and conversions

Approach & Work Ethic

  • Curiosity-Driven: Relentless learner, always ready to dive deep into new territories.
  • Strong Work Ethic: Dependable, hands-on, and ownership-driven.
  • Iterative Mindset: Research, experiment, execute, analyze; never satisfied with the status quo.
  • Pragmatic Optimism: Every idea gets a structured test; learning is as valued as outcome.

How I Use AI at Work

  • Big Win in Transforming Healthcare Data Collection with AI: automated the collection of 1 million+ medical procedure pricing data points in 6 weeks; replacing 10 month effort with 30 human agents.
  • Harnessed AI for Data Scale-Up: Used Perplexity + Python scripts in an agentic workflow to collect data points.

  • Advanced Prompt Engineering: Designing smart prompts to automate complex information retrieval.

  • Impact: Reduced project timelines from months to a few weeks, increased data depth and accuracy, and redefined operational efficiency.

Testimonials: What People Say

Lakshmi doesn’t just solve problems; she finds the best ones to tackle and inspires everyone around her.
Former Manager
She built, tested, and scaled new processes at a pace that put our timelines to shame. The team trusted her because she trusted the process.
Team Member

 

 

The Human Side

  • Flourishes in ambiguity and new challenges.

  • Loves mentoring, speaking, and building “why-driven” teams.

  • Reads widely, enjoys new experiences, and shares knowledge at industry forums.

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