SEO + AI SEARCH + ORGANIC GROWTH
I make companies easier to find.
I help growing companies turn search into a source of discovery, traffic and customers across Google and the new world of AI search.
Fractional SEO · AI Search · Organic Growth
THE WAY PEOPLE SEARCH IS CHANGING
Search Changed
Your customers aren’t just searching Google anymore.
They’re asking ChatGPT, Gemini, Perplexity and other AI systems who they should consider.
Are you
part of the answer?
I help companies become more visible across both traditional and AI search.
YOU MIGHT BE HERE
Your marketing isn't broken.
Your visibility is.
01 We have a good product.
But organic traffic isn’t growing.
02 Our competitors seem to own the searches that matter.
We’re struggling to get noticed.
03 We have an SEO agency.
But nobody senior owns the strategy.
04 AI search is changing everything.
We don’t know what AI systems say about us — or how to influence it.
These are search problems. They’re also growth problems.
HOW I CAN HELP
From search to discovery.
01 — BUILD ORGANIC GROWTH
Get found on Google.
I build the strategy and systems that help your business earn visibility for the searches that matter.
- SEO strategy
- Technical SEO
- Content & information architecture
- Search demand
- Topical authority
- Organic acquisition
02 — AI SEARCH
Become part of the answer.
AI platforms are changing how people discover businesses.
I help you understand what AI systems know about your company, where that information comes from, where competitors appear, and what you can do to become more visible, mentioned and cited.
AI Search · AEO · LLM visibility
03 — FRACTIONAL SEO LEADERSHIP
Get senior expertise
without the full-time hire.
I can work alongside your marketing team, agencies and developers to provide the strategic ownership your search function is missing.
Strategy → Prioritization → Execution → Experimentation → Measurement
WHO THIS IS FOR
Not every company needs me.
But if search is important to your growth, I might be exactly what you’re missing.
FOUNDERS
“SEO matters. Nobody senior owns it.”
You need experienced leadership without adding another full-time executive.
MARKETING LEADERS
“I need someone who can own the strategy.”
You have a team. You need deeper search expertise and someone who can connect the dots.
GROWTH TEAMS
“We have people and agencies. We need someone to make it work together.”
I bring strategy, data and execution together around the outcomes that matter.
Growing company + meaningful search opportunity + ambitious team = good fit.
MY APPROACH
Focusing on just the right problems.
01 — DIAGNOSE
Understand the business, customer, competition and current visibility.
02 — PRIORITIZE
Find the opportunities that could actually move the business.
03 — BUILD
Turn strategy into things your team can execute.
04 — EXPERIMENT
Test → measure → learn → repeat.
05 — SCALE
Turn what’s working into a repeatable growth engine.
I don’t believe in doing more SEO. I believe in doing the right SEO.
THE EXPERIENCE BEHIND THE ADVICE
I've done this at scale.
Before working independently, I led SEO and Retention at Practo, working on one of India’s largest consumer healthcare platforms.
12M+ monthly organic visits
4M+ high-intent monthly visits
1.2M URLs managed through an SEO scoring framework
₹1 Cr+ demonstrated business impact
I built SEO systems, worked across product, content, technology and analytics, and connected organic growth to commercial outcomes.
WHERE I’VE DONE THIS
Search, growth, and everything around it.
PRACTO: Head of SEO & Retention
Led organic growth across a high-scale consumer platform, working across SEO, content, technology, analytics and retention.
HRBx: Marketing & SEO Consultant
Building the digital growth engine for an executive search business — including SEO, content, demand generation and AI-search visibility.
EARLIER
Marketing leadership · Demand generation · Digital products · Growth
Built teams, managed marketing budgets, implemented marketing technology and worked across multiple business models.