Most days (except an occasional Sunday) started with me pouring over the traffic numbers by category to ensure we were on track  to meet the monthly guidance for traffic and conversions.  When organic traffic nosedives, the default reaction is panic. I’ve been there: from refreshing dashboards to re-running traffic scripts  and scanning Slack communities for […]

The rollout of AI Overviews (AIO) in Google Search is not just another algorithmic change; it’s a paradigm shift in how visibility, clicks, and traffic flow across the web. For businesses (especially marketplaces) that rely heavily on organic traffic, understanding the scope and impact of AIO is now mission-critical. Here’s how I built a data-backed